A company's reach can be so large, and targeting consumers at a certain time of day (when maybe some people need that extra caffiene kick or just want to enjoy a soda) can be effective. Just looking at Mountain Dew's Facebook statuses shows great marketing tools that involves it's consumers and makes Mt. Dew appear more as a lifestyle than just a product or a soda. Here are some of their posts that has gotten over 12,000 comments on some of them: "You pick: cold green can or cold green bottle?" "Nothing goes better with a dew than___," "DEW: it's the only way to live," "sometimes one just can't sleep enough..." Social Media allows companies to give products a life they never had, allowing consumers to claim ownership in its branding, and making it more than just a product, a lifestyle.
4 comments:
That is too funny that you were drinking a Mountain Dew when you read that post. I always think it is interesting to see which statuses that companies post get the most response. Some companies statuses seem so planned out and get little to no response, while others are so simplistic like, “It’s definitely Dew: thirty” and get over 200 comments, and over 1700 likes. I definitely agree that social media marketing turns products into a lifestyle.
I think it was really smart for them to post the "Dew thirty" post at that time of day since that's usually when we all need a little caffeine or a good nap. I also believe that it is a very smart marketing strategy for companies to make posts like the examples you gave because it makes the products fun. Obviously many people enjoy participating in these posts with so many likes and comments. By using social media effectively companies can not only enhance brand awareness, but build customer loyalty by simply relating to consumer's lifestyles.
how ironic you were drinking a dew at dew:thirty! i love when companies can use social media to show their light side. we need to know that companies have humor and personality, and that they aren't just the people selling us a product. when they use comments and fun quotes like this, we feel almost obligated to respond, especially if we feel we have something clever to say in response. updates from the company like this actually create opportunities for us to share these comments with our friends, meaning the brand name get tossed around even more.
Thats pretty neat how many comments a simple statement can get. It just goes to show how many people use facebook and how important mountain dew is for people to take the time to comment on those things. Thats why Facebook is such a good tool for company's. If I saw that it would make me crave a mountain dew.
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